Caroline Summerfest

Assignments:

complete overhaul of the festival’s existing WordPress website, optimizing it for search engines (SEO) & accessibility, and to upload the content & information in such a way so as to bring more visitors & visibility to the small town festival. establish certain social media profiles, create a brand kit for each year’s theme, managing/updating existing social profiles to create a cohesive brand across major social platforms, create social media calendar, craft & schedule social posts (& associated graphics as needed,) handling correspondences as received through our website & the various platforms. Pictures of the festival require photo editing work after the festival for future promotion and as social media content.

Approach:

Our social media approach for the festival had several prongs based on our targeted audiences. For our repeat attendees, we decided to lean heavily on their memories of past iterations of the festival with #ThrowbackDays using photos from prior years. To reach the new-to-the-area attendees & people in the area, we used targeted advertisements on Facebook & Instagram, narrowed to our location. The bargain hunters were drawn in by our social posts that emphasize the deals & #ShopSmall businesses that participate as vendors. By hyping up the information about the inflatable rides that we offered, an arts & crafts area, and more kid-friendly activities, we reached the much sought after demographic of families.

Promoting our car show event as well as our Rivah Run event was paramount so I created an Event on Facebook for both contests. Additionally, we shared all posts with relevant kayak/boat and car show groups and pages. Last but not least, we aimed to attract music lovers by promoting & providing local & regional musical guests on two stages. Some of our audiences were easier to reach than others, but our insights and festival attendance as well) confirmed that our overall marketing plan had been successful.

United Needs & Abilities

Assignments:

redesign, update & manage the nonprofit’s official website as needed. This includes selecting a layout, uploading and editing client-provided content, pictures, & multimedia items, creating a news blog, & functional forms (including numerous: donation, sponsorship & registration forms for the annual golf tournament,) advance UNA’s official Facebook Page (&, as well as separate profiles for the annual golf tournament,) create the business’ official presence on Instagram & X (formerly Twitter.) While involved in this process, a brand kit, post templates were created, thus crafting a unified social media presence across all platforms and keep up the platforms functioning on as needed basis.

Approach:

our initial approach was to establish a strong brand presence. Alongside which we sought to captivate the interest of our current client base, followed by extending our outreach to attract a more diverse range of potential customers. This outreach strategy entails the strategic dissemination of our social content within communities and pages that share similar interests, with a particular emphasis on those located in close proximity to our physical business location. Ensuring our audience remains engaged and loyal is a continuous effort, achieved through swift and responsive handling of audience inquiries and an ongoing adaptation to the ever-evolving needs of our community.

Eastern Shore Mission of Mercy

Assignments:

redesign, update & manage the official website as needed. This includes selecting a layout, uploading and editing client-provided content, pictures, & multimedia items, and functional forms, advance E.S.M.O.M.’s official Facebook, Instagram & X (formerly Twitter.) While involved in this process, a brand kit, post templates were created, thus crafting a unified social media presence across all platforms and keep up the platforms functioning on as needed basis.

Approach:

our initial approach was to establish a strong brand presence online, but especially on social media. Reinvigorating the social networks of the mission to secure the vital volunteer dental professionals necessary for the event to succeed. Using our social channels This strategy entails dissemination of our social content within communities and pages that share similar interests, with a particular emphasis on those located in close proximity to our physical business location. Ensuring our audience remains engaged and loyal is a continuous effort, achieved through swift and responsive handling of audience inquiries and an ongoing adaptation to the ever-evolving needs of our community.